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"SIX" Product Types in Magento 2 Explanation & Examples

Magento 2 not only helps us to manage our store, but it is also flexible with many kinds of products. Magento 2 is even flexible with a custom one that can meet all our needs in business. We can create a configurable product in Magento 2 through many variations. Before creating products, we need to create the categories of the products.

To help you choose the best products for your stores, this tutorial will introduce particularly to you the explanation and examples of 6 product types in Magento 2.

  • Simple Product
  • Configurable Product
  • Grouped Product
  • Virtual Product
  • Bundled Product
  • Downloadable Product

1.Simple Product

Explanation: Simple Product is the most popular product type of a store. In Magento, it is also defined as its name, which means that this kind of product is sold in each single item ( non-variation). Every single product has its own SKU (Store Keeping Unit) code

For example – A bag, power bank, cup, or table, etc.

2.Configurable Product

Explanation: Configurable products are a bit complicated than simple products. Configurable products are a combination of a simple product with other options such as size, color, materials, etc. Each option has a separate SKU that allows the store admin to track the inventory of every product variation.

For Example – Denim full sleeves Jacket is a configurable product because it is available in different colors and sizes.

3. Grouped Product

Explanation: It is a group of Simple products or Virtual Product which shares the same characteristics or are related to each other. It can save more than buying separately, increase the sale.

For Example – A furniture set, summer outfit (sunglasses with hats and shorts), and a combo of beauty products (eyeliner with mascara), etc.

4. Virtual Product

Explanation: Virtual products are those products, which do not have a physical presence. So, they do not need to shipped, downloaded, or delivered. They are much similar to simple products but without the Weight option. Virtual products are not tangible. They are generally used for products like membership, subscriptions, and warranties. Virtual products can work in association with grouped and bundle products.

For Example – Reservation, online course or consulting, insurance, membership, subscription, and tech services, etc. You can offer a two-year warranty to the client, installation service, or VIP membership.

5. Bundled Product

Explanation: Bundled productsare customized products, which include several Simple Products or Virtual Products. Bundled products are the collection of simple products that cannot be sold individually. A bundle product allows the customer “build their own” from an assortment of options. The customers can shape this product using any available options.

A bundled product is also called as “kit” in other e-commerce platforms

For Example –The bundle can be a gift basket, personal computer, Xbox bundle, Sprite Yoga Companion Kit, which has different items such as – Yoga Brick, Ball, Yoga Strap, and Foam Roller. In that case, customers have to purchase all items in that kit, as they have no choice.

6. Downloadable Product

Explanation: Downloadable Product are those products, which are available to download, such as E-Books, software, videos, and files, etc. The customer can use these products only after it is downloaded. Before downloading, they can only watch the trailer, sample for testing. The files can reside on your server or can be provided as URLs to any other server.

For Example – A Yoga video for the learners, games, Magento extensions, music files, and software, etc. are the downloadable products.