Six Product Types in Magento 2 Explanation & Examples

Magento 2 is flexible with various product types to meet diverse business needs. Before creating products, ensure your product categories are set up. This guide introduces the six main product types with explanations and examples.

1. Simple Product

Explanation: A simple product is a single item with no variations. Each has its own SKU (Store Keeping Unit).

Example: Bag, power bank, cup, or table.

2. Configurable Product

Explanation: Configurable products consist of simple products with options like size, color, or material. Each variation has a separate SKU for inventory tracking.

Example: Denim jacket available in different colors and sizes.

3. Grouped Product

Explanation: A group of simple or virtual products that are related and can be purchased together, often at a discount.

Example: Furniture set, summer outfit (sunglasses, hat, shorts), or beauty product combos (eyeliner with mascara).

4. Virtual Product

Explanation: Virtual products have no physical presence and do not require shipping. They are ideal for memberships, services, subscriptions, or warranties.

Example: Online course, reservation, insurance, or VIP membership.

5. Bundled Product

Explanation: A bundle is a collection of simple or virtual products sold together. Customers can often customize the bundle from available options.

Example: Gift basket, personal computer kit, Xbox bundle, or Yoga Companion Kit (Yoga Brick, Ball, Strap, Foam Roller).

6. Downloadable Product

Explanation: Downloadable products are digital items that customers download, like software, eBooks, music, or videos. They can preview before download.

Example: Yoga video, Magento extensions, games, music files, or software.